The Ruuturouva

One of the 6 selected Marimekko patterns to be used for the Marimekko x TOMS is The Ruuturouva. The energy from colours and scale of the checkered blocks will be something that the consumers will appreciate and love. 

As seen during the S/S '14 fashion show

Incorporating the colour palette and pattern into the shoe to see if it's visually appealing. I've also inserted the sole label to see how the Marimekko x TOMS logo would look like.