Video Mood Board

Planning to shoot the video tomorrow around Shoreditch. The black and white wall will play the perfect wall as the colourful balloons will as as the pops of colours.

Communication Research : Email Newsletters

Before designing a direct mail prototype for the Marimekko x TOMS collection, I looked at at Marimekko's past months newsletters that I had subscribed to. 

The colour palatte, the graphic positionings, and the messages in the email need to be taken into consideration as way to make sure that new design will not run away from the brand identity as well as branding.

The Ruuturouva

One of the 6 selected Marimekko patterns to be used for the Marimekko x TOMS is The Ruuturouva. The energy from colours and scale of the checkered blocks will be something that the consumers will appreciate and love. 

As seen during the S/S '14 fashion show

Incorporating the colour palette and pattern into the shoe to see if it's visually appealing. I've also inserted the sole label to see how the Marimekko x TOMS logo would look like.

Marimekko x TOMS customer profile

Something that I need to keep in mind while doing the pen portrait for brand collaborations is that there are target customers from two brands.

While maintaining the existing customers and the brand essence, this Marimekko shoe collaboration is also about injecting to the new and youthful market in the UK market. Who she is, where she lives, what she likes are just some of the questions I need to know.

weekend living

After a few talks and discussions, finally finalized on what the collaboration is going to be about! Now the next step is trying to figure out how a Marimekko x TOMS woman spends her weekend.

{images via here, here, here, here, and here}

Pops of colours

Colours are everywhere in our everyday life. They sneak on us in the most random places to make us smile. This is what the Marimekko x TOMS seasonal shoe line will be about.
That one happy little thing that is going to make you smile when you look down on your feet.

{via here, here, here, here, here}

Blast from the past

Jackie O and Grace Kelly showing perfectly how to combine happy dressing + feeling happy. Picture perfect!

{images via here & here}